本书通过简洁明了的语言和实例，对商业分析的基本概念进行了详细的解释，使同学们能够迅速掌握BA的核心概念，即利用数据分析技术和简单算法，推动业务规划和决策制定。 另外，书中介绍了商业分析在各行各业的应用，如金融、零售、医疗等，了解这些信息可以帮助同学在面试中更好地展示自己的行业知识。

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