Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Using FAQ structured data can make virtually any website eligible to show up in Google with an enhanced listing, resulting in more search traffic. Implementing this structured data is relatively easy.

Let’s say you want to search for a product on Amazon or a video on YouTube using your computer. The long way would be to open either site in your web browser, then ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Forget having to go to ChatGPT or Bard. Google's new version of search brings generative AI right into the internet's most popular webpage. Imad is a senior reporter covering Google and internet ...