Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

In 2024, the advertising partner landscape continues to evolve rapidly, driven by technological advancements and shifting consumer behaviour. Advertising agencies and tool providers increasingly ...

Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

Alembic is the first to eliminate the guesswork in calculating marketing ROI using composite AI, a graph neural network and contact-tracing mathematics developed during the pandemic SAN ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

The FTC has made it clear that certain data-driven advertising practices cross legal lines, especially when they involve ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

PayPal announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts, per details shared with Marketing Dive. To lead the ad ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Sweden’s data protection watchdog has issued a couple of fines in relation to exports of European users’ data via Google Analytics which it found breach the bloc’s privacy rulebook owing to risks ...

• Antony Lee, analytics head for London-based Saracens Rugby Club and a former derivatives trader, discusses the importance of data in understanding behavior • According to one estimate, the global ...