We are in the midst of an unstructured data revolution – with 80% of data likely to be unstructured by 2025, according to IDC. The rise of advanced analytics and in particular artificial ...

In business, when the left hand doesn’t know what the right hand is doing, there’s a problem. The various teams in an organization each collect and have access to vital information and data, and often ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

What makes your audience tick — what compels them to purchase your product, schedule an appointment, request a quote, click “share” or fill out a form? “I know what my audience wants.” But do you ...