Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Sharing how you're feeling can be frightening. Friends and family can judge, and therapists can be expensive and hard to come by, which is why some people are turning to ChatGPT for help with their ...

People are increasingly using ChatGPT for mental health support, with Gen Z leading the trend. Studies show AI chatbots can be effective in delivering therapy, but they also carry risks, such as ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Psychotherapists work with many individuals who are in great distress, with the goals of easing their burdens and helping them lead more fulfilling lives. It requires attentive listening, empathy, ...

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...

ChatGPT users may want to think twice before turning to their AI app for therapy or other kinds of emotional support. According to OpenAI CEO Sam Altman, the AI industry hasn’t yet figured out how to ...

At first glance, it might have looked like a run-of-the-mill social media check-in: "How is everybody doing?" But the message came from Elmo — the furry red friend to kids, Muppets and anyone else.