Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise on LinkedIn? The platform ...

Social media firms have made several changes to make their platforms more transparent. Without accountability, it’s easy for people to misuse social media posts and advertising. Consumers need to know ...

Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads. LinkedIn is testing generative AI and will soon give advertisers ...

Hubspot and LinkedIn are hosting a Webinar series on how to master LinkedIn for marketing, and yesterday was part 2 of 3. After the Webinar, they compiled a list of the top questions from their ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

LinkedIn — the social network for the working world with close to 600 million users globally — says that video is the fastest-growing format on its platform alongside original written work, shared ...

Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences. This was quietly announced by an administrator on the Bing Ads feature suggestion forum, ...

LinkedIn is synonymous with email spam for many users, and their latest announcement isn't going to help their reputation. According to Recode, the company (which is now owned by Microsoft) is going ...