Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a ...

Posts from this topic will be added to your daily email digest and your homepage feed. A new setting in Excel gives users control over the automatic data conversion feature that forced scientists to ...

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