First my editors said yes, and then the tech startup I lobbed my wild idea to, Notion, agreed to let me embed with them. Why?

The smell in the laboratory was new. It was, in the language of the business, tenacious: for more than a week, the odour clung to the paper on which it had been blotted. To researcher Alex Wiltschko, ...

William Brady does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...