LONDON--(BUSINESS WIRE)--In a continually growing global economy with the advent of widespread digitization, the healthcare industry has been pushed to keep advancing and innovating. The creation of ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.