Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

One of the biggest challenges when you’re introducing a breakthrough product is standing out from the crowd. Deciding how to differentiate your brand just the right amount to make it distinctive—but ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...

Why leaders should take a strategic perspective by Gary P. Pisano Perhaps no issue attracts more senior leadership attention than growth does. And for good reason. Growth—in revenues and profits—is ...

How to craft and communicate your brand How to build community and engagement How to scale your business through personal branding In today’s digital world, crafting a standout personal brand is ...

Whether you’re a Republican, Democrat, or none of the above, most people can probably agree that President Donald Trump’s second presidency has been off to an eventful start. The daily news flow ...

It’s a bull, it’s a bear, it’s a — what? You may have heard these terms thrown around in reference to what the stock market is currently doing. In short, a bull market is one that is on the up-and-up, ...

What goes up must come down again: This old saying applies to almost every area of life, and the stock market is no exception. If there’s one constant in the market, it’s change — sometimes thrilling, ...