Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

One of the biggest challenges when you’re introducing a breakthrough product is standing out from the crowd. Deciding how to differentiate your brand just the right amount to make it distinctive—but ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...

How to craft and communicate your brand How to build community and engagement How to scale your business through personal branding In today’s digital world, crafting a standout personal brand is ...

Why leaders should take a strategic perspective by Gary P. Pisano Perhaps no issue attracts more senior leadership attention than growth does. And for good reason. Growth—in revenues and profits—is ...

Whether you’re a Republican, Democrat, or none of the above, most people can probably agree that President Donald Trump’s second presidency has been off to an eventful start. The daily news flow ...