Gamefam, a metaverse media company for Gen Z and Alpha communities, said in its second annual report that its branded campaigns on Roblox and Fortnite have exceeded 2.7 billion brand engagements in ...

Brands are chasing Gen Z inTO games, and so it’s no surprise that Jack in the Box is springing into the gaming world of Fortnite. Jack in the Box will bring its mascot Jack Box and his irreverence to ...

The San Diego-based burger chain, Jack in the Box, is going after the hearts, minds, and tummies of Gen Z gamers — and those with boardroom dreams. Jack in the Box has teamed up with Epic Games to ...