Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and ...