If the hyperscalers are masters of anything, it is driving scale up and driving costs down so that a new type of information ...

I'm not sure if Nielsen has ever aired a commercial before, but it just released a nifty "explainer video" vis a vis YouTube to promote the official rollout of its "Big Data + Panel" measurement ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

With President Trump on their side, U.S. technology companies now have more leverage in Brazil, where they seek to influence new rules policing their platforms. By Ana Ionova Ana Ionova, a ...

Despite Delta’s recent denials to lawmakers, the airline and its competitors already work with AI and data companies to increase your ticket costs. After Delta Air Lines faced public backlash for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses continue to harness Big Data to drive innovation, customer engagement and ...

What time is crime most likely to occur? Which offenses dominate late-night hours? This project dives deep into crime trends in New York State (2020–2023) and uses data science to forecast the future.

The big data companies focus on collecting, storing, and analyzing huge amounts of data that businesses use to make smarter decisions. This data comes from many sources, like websites, sensors, social ...

A flaw in code for handling Parquet, Apache’s open-source columnar data file format, allows attackers to run arbitrary code on vulnerable instances. The vulnerability, tracked as CVE-2025-30065, is a ...

In a previous Need to Know article, we examined TV media buying and how it needs to evolve to meet the demands of today’s highly fragmented TV ecosystem. The playing field is changing rapidly, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a data engineering leader with over 15 years of experience designing and deploying ...