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How In-N-Out Turned A $4 Burger Into $2 Billion A Year

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How In-N-Out Turned A $4 Burger Into $2 Billion A Year

In-N-Out defies the norms of typical fast-food chains. It doesn't franchise, avoids rapid expansion and sticks to a simple menu that's barely changed in 75 years. It has a cult following and lines that stretch down the block. Here's how it turned simplicity and consistency into a recipe for success. Produced by: Tasia Jensen Managing Producer ...

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