SPSS Tutorial #7: Cronbach Alpha (Reliability test) - LiveInnovation.org
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SPSS Tutorial #7: Cronbach Alpha (Reliability test) - LiveInnovation.org
If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant’s perceptions, you should use the marketing handbook of scales. In this previous article I explained how the handbook works and how the scales are structured. And after you have used them, there is something very ...
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40 years in, Microsoft Excel is still going strong. But in a world of AI and new competition, can it stay on top? Bloomberg’s Dina Bass and Businessweek’s Max Chafkin join host Sarah Holder’s to track the rise and challenges ahead for the most ubiquitous spreadsheet software around. https://link.podtrac.com/g8pndijt | Bloomberg
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